As 2011 approaches everyone in publishing are already looking ahead to see what the new year will bring. What will the hot topics, trends, technologies and buzz words (personal note, hate this term) of publishing will be in the new year. Like many I see it being technology, not to take away from print, but I see eBooks, apps and digital content as a whole really taking off, even more then it has recently. I see this happening for a variety of reasons, formats and eReader platforms are condensing. Yes there are still a good number of physical eReaders and platforms, think your desktop version of the eReader software out there. The thing is, they’ll shrink down, they have to, just the nature of everything. What truly excites me about publishing in the new year with technology is how creative the industry was in 2010 alone, imagine what people will do in 2011? I plan on getting so far outside the box that I might be construed as being crazy, that’s ok, I think and strongly believe you need crazy in this industry… why? Because crazy pushes the envelope and makes you challenge everything you think and how you think it should be done, it forces us out of our box of comfort and YELLS at us. That’s how innovation starts out, crazy ideas that everyone believes will fail.. true, a lot does, but we learn from those crazy failures as much as we do from those that succeed.
With all the different roles I have performed in publishing I’ve always felt like the person saying why can’t we do this or that? The same answer was because we can’t… simple and to the point. Problem with that, I don’t like that answer, we have the tech the knowledge and the tools to challenge that answer and that way of thinking. Digital content in all it’s glory, whether eBook, database, app or any other form is still just that, content. Tell a story, share a video, tweet, blog, write a novel, music, all of it is content. Some of it is great, some of it might be considered junk. We all have opinions on what is or isn’t good quality content, we get this from our experiences in life and then form our opinions. In publishing for man